Sonderwunsch

Sonderwunsch is a German term that translates to "special request" or "custom request" in English. It is commonly used in the context of manufacturing, design, and product development to denote a deviation from standard specifications or a bespoke modification requested by a customer.

In the automotive industry, for example, Sonderwunsch refers to the practice of customizing vehicles beyond the factory's standard options. This can range from unique paint colors and interior materials to more extensive modifications of engine components or chassis. Porsche's "Sonderwunsch" program is a well-known example, allowing customers to personalize their vehicles to an exceptional degree.

Beyond automobiles, the concept of Sonderwunsch can apply to any situation where a customer requires a unique solution. This might include custom-built furniture, specialized industrial equipment, or tailored software development. The core idea is that the product or service is specifically adapted to meet the particular needs or desires of an individual client, rather than conforming to a mass-produced model.

The Sonderwunsch process typically involves close collaboration between the customer and the manufacturer or designer. Detailed specifications are discussed, and feasibility is assessed. While Sonderwunsch offerings often come at a premium price due to the increased design, engineering, and production effort involved, they provide customers with the opportunity to obtain precisely what they envision.