Somersby

Somersby is a brand of cider produced by Carlsberg Group. It was first launched in Australia in 2008 and has since expanded to numerous international markets. Somersby ciders are made from fermented apple juice and are available in a range of varieties, including original, pear, elderflower, and cranberry. The brand is known for its refreshing taste and is often positioned as a more accessible and casual alternative to traditional alcoholic beverages.

The production of Somersby cider involves a fermentation process where apple juice is converted into alcohol. Different flavor profiles are achieved through the addition of various fruits and natural flavorings. The brand emphasizes the use of quality ingredients and aims to provide a balanced and enjoyable drinking experience. Somersby is widely distributed in supermarkets, liquor stores, and hospitality venues globally.

In addition to its core apple cider, Somersby offers several variations to cater to diverse consumer preferences. These can include products with different fruit infusions or varying levels of sweetness and alcohol content. The packaging typically features bright and appealing designs, reflecting the brand's focus on a lively and social occasion. Somersby has become a significant player in the global cider market, competing with other established brands and contributing to the growing popularity of cider as a beverage choice.