Smartum

Smartum is a Finnish company that provides employee benefit and wellness payment solutions. Through its platform, employers allocate benefits to employees, who can use a Smartum Card or the Smartum Pay mobile app to pay for eligible services from a network of participating vendors. The system is designed to streamline the administration of benefits for employers while encouraging healthy lifestyles and cultural participation among employees.

Products and services: The Smartum Card is a physical card that can be loaded with funds for approved categories. Smartum Pay is a digital mobile payment option for the same benefits. The supported categories commonly include meals, sports and fitness, culture, and other wellness activities; participating merchants range from restaurants and gyms to cinemas, museums, and cultural venues. The platform provides employers with administration tools, usage reporting, and reconciliation options.

Market presence and use: Smartum operates primarily in Finland, serving a wide range of employers from small businesses to large organizations and public sector entities. It maintains partnerships with thousands of merchants across the country and supports employers in administering employee benefit schemes efficiently.

Overview: As a payments and benefits platform, Smartum participates in Finland's corporate welfare ecosystem, contributing to employee welfare programs and encouraging engagement with affordable activities.