Shiseido

Shiseido Company, Limited is a Japanese multinational consumer goods company specializing in cosmetics and skincare. Headquartered in Tokyo, it markets beauty products in markets around the world and operates a broad portfolio across skincare, makeup, fragrance, and hair care. Shiseido is one of the oldest cosmetics brands globally, with origins dating back to 1872 when Arinobu Fukuhara opened a Western-style pharmacy in Ginza, Tokyo, and gradually expanded into cosmetics and fragrance.

The business combines in-house brands with international acquisitions to reach diverse consumer segments. Its prestige lineup includes Clé de Peau Beauté and NARS, while other brands in its portfolio include Laura Mercier, bareMinerals, and IPSA. The company emphasizes a science-led approach to product development and adapts its offerings to regional preferences, balancing luxury positioning with broader market access.

Shiseido maintains extensive research and development capabilities to advance skincare science, color cosmetics, and fragrance design. It operates global laboratories and innovation centers to support product formulation, sensory research, and packaging sustainability. The company has pursued sustainability initiatives covering environmental responsibility, ethical sourcing, and social impact, aligning with broader corporate governance and diversity objectives.

Globally, Shiseido conducts business through subsidiaries, distributors, and e-commerce across Asia, the Americas, and Europe. It is listed on the Tokyo Stock Exchange and shapes its strategy around brand-building, consumer experience, and long-term growth in the competitive cosmetics industry.