Shelfedge

Shelfedge is a retail technology platform that provides electronic shelf labels and related software to manage product pricing, promotions, and product information at store shelves. The platform combines hardware labels installed on shelf edges with a cloud-based management portal and APIs that integrate with point-of-sale, ERP, and merchandising systems. Shelfedge aims to automate price changes, improve pricing accuracy, and shorten promotional cycles across multiple store locations.

Its electronic shelf labels use low-power displays, typically e-ink or LED, and communicate via wireless protocols to receive updates from the central system. The management portal supports bulk updates, schedule-based pricing, and version control, with audit trails for compliance. The APIs enable store operations teams to sync catalog data, promotions, and price exceptions with retailers’ existing software stacks.

Retailers use Shelfedge to reduce misprice errors, streamline price changes, and enhance shopper transparency. The system can support multilingual labels and real-time price validation, contributing to improved store-level efficiency and labor savings. It requires installation of ESL hardware, network coverage, and ongoing data governance.

Shelfedge has been implemented by mid-sized and large retailers across various sectors, including supermarkets, convenience and department stores. Critics note the upfront cost and integration requirements as considerations; supporters point to long-term price accuracy and promotions speed as key benefits. See also electronic shelf labels and retail technology.