Scandic

Scandic Hotels AB, commonly known as Scandic, is a Nordic hotel chain headquartered in Stockholm, Sweden. The group operates hotels across the Nordic countries and parts of northern Europe, with additional properties in Germany and the Baltic states. It markets itself as a mid-market brand offering standardized rooms, flexible meeting spaces, and on-site dining, appealing to both business and leisure travelers. The portfolio includes urban city hotels and other property types designed for convenience and accessibility.

History and structure: Scandic traces its roots to the consolidation of Scandinavian hotel groups during the 1960s and later expansion under a unified brand. The company is publicly traded on Nasdaq Stockholm, with ownership spread among institutional and private investors.

Operations and services: Scandic emphasizes Scandinavian design, practical amenities, and consistent service across its properties. It provides a loyalty program and offers corporate and conference services to support business travelers and events. The chain focuses on standardized experiences while adapting to local contexts in its city and regional locations.

Sustainability and strategy: Scandic has pursued a sustainability agenda aimed at reducing energy use, minimizing waste, and increasing the use of sustainable materials and responsible sourcing. The company seeks to balance growth with environmental responsibility and community engagement, partnering with local suppliers and initiatives where feasible.

Market position: As one of the largest hotel operators in the Nordic region, Scandic aims to combine scale with local relevance, leveraging its regional knowledge to serve a diverse mix of guests.