Samtykkebanners

Samtykkebanners, often referred to as cookie banners or consent banners, are a common feature on websites that aim to inform users about the use of cookies and other tracking technologies and to obtain their consent before deploying them. These banners are a direct response to privacy regulations, most notably the General Data Protection Regulation (GDPR) in Europe and similar legislation in other jurisdictions.

The primary purpose of a samtykkebanner is to ensure transparency regarding a website's data collection practices. When a user visits a website displaying such a banner, they are typically presented with information about what types of cookies are used, why they are used (e.g., for analytics, marketing, essential functionality), and for how long they will be stored. Users are then usually given options to accept all cookies, reject non-essential cookies, or customize their preferences.

The implementation of samtykkebanners has significantly impacted user experience and website design. Websites must now navigate the legal requirements for obtaining valid consent, which generally means consent must be freely given, specific, informed, and unambiguous. This often involves clear opt-in mechanisms rather than pre-ticked boxes, which are generally considered invalid under GDPR. The design and placement of these banners also play a role, aiming to be noticeable without being overly intrusive. Failure to comply with these regulations can result in substantial fines.