Sambutan

Sambutan is a speech or set of remarks delivered to welcome participants and introduce the occasion at a gathering. It is commonly used in formal events such as ceremonies, conferences, school functions, and official meetings, and can also appear in more informal settings.

Etymology and meaning: The term derives from the Malay and Indonesian root sambut, meaning to receive or greet. As a noun, sambutan refers to a welcoming address or reception.

Usage and forms: Sambutan typically comes from the host, event organizer, chairperson, or a honoured guest. Common forms include sambutan pembuka (opening remarks) and sambutan penutup (closing remarks). Content usually covers a greeting to attendees, thanks to organizers and sponsors, the purpose or theme of the event, a brief outline of the program, and any practical notes for participants.

Delivery and etiquette: The speech is generally concise and formal, aligned with the event’s tone and audience. It is important to observe time limits, use appropriate language, and acknowledge key contributors. In many contexts, sambutan sets the tone for proceedings and helps orient the audience.

Significance: Sambutan serves to welcome participants, recognise sponsors and guests, articulate the event’s goals, and encourage engagement and participation in the program ahead.

See also: pidato, ucapan, upacara.