SKUelemzésben

SKUelemzésben, often referred to as SKU analysis, is a process used in inventory management and retail to evaluate the performance of individual Stock Keeping Units (SKUs). An SKU represents a unique, trackable unit of a product that a business sells. The primary goal of SKU analysis is to identify which products are selling well, which are not, and to understand the profitability and efficiency associated with each item.

This analysis typically involves examining various metrics such as sales volume, sales revenue, profit margin, inventory turnover rate, stock-outs, and carrying costs. By breaking down data at the SKU level, businesses can make informed decisions regarding product assortment, pricing strategies, marketing efforts, and inventory levels. For example, an SKU with high sales volume but low profit margin might require a price adjustment or a review of its associated costs. Conversely, an SKU with low sales might be considered for discontinuation if it does not contribute significantly to overall business objectives.

Effective SKU analysis helps optimize inventory, reduce waste, improve customer satisfaction by ensuring popular items are in stock, and ultimately enhance profitability. It is a critical tool for businesses aiming to maintain a competitive edge and efficient supply chain operations.