Sähköpostikysely

Sähköpostikysely refers to a survey or questionnaire distributed via electronic mail. This method is a common and accessible way for organizations, researchers, and businesses to gather information from a target audience. The process typically involves crafting a set of questions related to a specific topic and then sending an email containing a link to the survey or the questions directly embedded within the email body.

Advantages of using sähköpostikysely include its cost-effectiveness and wide reach. Emails can be sent to a large number of recipients simultaneously, making it an efficient tool for data collection. Furthermore, it allows respondents to complete the survey at their convenience, which can lead to higher response rates compared to in-person or phone surveys. The data collected is often automatically compiled, simplifying the analysis process.

However, sähköpostikysely also presents certain challenges. Low response rates can be an issue if the email is not compelling or if it gets lost in a recipient's inbox. Spam filters can also prevent the survey from reaching its intended audience. Additionally, ensuring the privacy and security of the collected data is crucial. Ethical considerations, such as obtaining informed consent and clearly stating the purpose of the survey, are also important aspects to address.