Retorisina

Retorisina is a neologism used in some theoretical discussions to denote a presumed mode of persuasion that integrates traditional rhetorical appeals with attention-getting sonic and visual features. The term is not widely adopted in mainstream rhetoric, and there is no consensus on its definition or applicability.

In proposed usage, retorisina describes texts or speeches that deliberately blend ethos, pathos, and logos with rhythmic cadence, vivid imagery, and multimodal cues (sound, typography, formatting) to intensify persuasive effect. Advocates argue that retorisina helps explain how audiences respond to contemporary media forms where multimodal presentation is common.

Origin and etymology are uncertain; the word appears in scattered online essays and collaborative glossaries dating from the 2000s onward. It is sometimes conflated with broader concepts such as multimodal rhetoric or aesthetic rhetoric.

Characteristics commonly associated with retorisina include integrated appeals, an emphasis on rhythm and sonic texture, the use of vivid imagery, and alignment of content with audience expectations. Potential applications discussed in speculative or pedagogical contexts include analyses of political speeches, marketing copy, and digital content where design and delivery reinforce message.

Criticism centers on the lack of a precise, universally accepted definition and the risk of overgeneralizing diverse persuasive practices under a single label. Because the term remains obscure, its interpretation varies across sources and should be read in the context of each discussion.

See also: rhetoric, multimodal rhetoric, ethos, pathos, logos.