ResellerProgramme

ResellerProgramme refers to a structured channel program offered by a vendor that enables third parties to sell its products or services. The program defines terms, pricing, required certifications, support levels, and performance expectations for participating resellers.

Most ResellerProgramme models are tiered, granting increasing discounts, sales incentives, and access to resources as resellers meet revenue or certification targets. Eligibility typically requires business registration, proof of market focus, and completion of vendor training.

Key components commonly include deal registration to protect opportunities, access to co-branded marketing materials, sales and technical support, and prescribed pricing or discounting rules. Resellers earn margins on sales, while the vendor broadens market reach and accelerates growth.

Governance ensures channel integrity and compliance with anti-fraud, ethics, and brand guidelines. Programs may provide marketing development funds, lead sharing, and performance reporting to monitor pipeline and quotas, with penalties for non-compliance or channel conflict.

ResellerProgrammes are widespread in technology, software, cloud services, hardware, and professional services. They differ from distributor networks by emphasizing hands-on customer engagement and value-added services delivered by resellers, while often operating alongside direct sales teams in an ecosystem.