Reposition

Reposition refers to the act of placing something in a different position or location. It can involve changing orientation, alignment, or placement of an object, person, or concept, often to improve function, accessibility, or perception.

In medical contexts, repositioning describes moving a body part back into proper alignment after dislocation or injury, or moving a patient to a different position to relieve pain, aid healing, or prevent complications such as pressure ulcers.

In branding and marketing, repositioning means altering how a product or brand is perceived by a target audience. This often involves adjusting attributes, value proposition, messaging, price, packaging, or distribution strategy to occupy a different market niche.

In logistics and operations, repositioning involves moving assets—such as inventory, equipment, or personnel—to a new site or role to respond to demand, optimize workflows, or reduce travel time.

In technology and design, repositioning can refer to moving user interface controls, layouts, or robotic components to improve usability, ergonomics, or performance.