Repitching

Repitching is the process of presenting a revised version of a project, proposal, or business idea to the same or new decision-makers after initial feedback. It is common in startup funding, film and television development, and other project negotiations. In startups, a founder may repitch to existing investors or new ones after a term sheet is not offered or after a pivot changes the market or product. In entertainment, writers or producers repitch to studios or networks with updated logline, premise, characters, and a refreshed production plan, often incorporating notes from previous meetings.

A repitch typically involves revising the core narrative or value proposition, business model, traction metrics, budget, and go-to-market strategy, and tailoring the material to address the audience's concerns. Materials updated may include a pitch deck, executive summary, one-pager, and a short reel. The delivery is rehearsed to clarify the value proposition and mitigate risk while maintaining the original vision.

Timing and alignment are important: repitching too soon can signal indecision; too late can miss opportunities. Successful repitches can secure funding, development approval, or partnerships; unsuccessful efforts may reflect misalignment or insufficient response to feedback. The practice emphasizes listening to feedback, making purposeful changes, and communicating a compelling, testable path to value.