Reklám

Reklâm is a term used in Turkish and many Turkic languages to denote advertising or paid promotional communication by a sponsor, aimed at informing or persuading a target audience about products, services, brands, or ideas. It covers a range of paid media placements, creative executions, and messaging intended to influence consumer behavior. The word is generally traced to the French réclame, meaning public notice or advertisement, and entered the Turkic languages through historical contact in commerce and media.

Advertising has ancient precedents, but the modern form emerged with print media and later mass media. In the 19th and 20th centuries, newspapers, magazines, radio, and television became key channels, followed by digital platforms in the late 20th and 21st centuries. Today reklâm encompasses a spectrum of channels and formats designed to reach specific audiences, including print ads, broadcast commercials, outdoor billboards, online banners, social media advertising, search ads, video, audio, and influencer marketing. Data-driven targeting and performance measurement are central aspects of contemporary reklâm practice.

Regulation and ethics play a role in reklâm through consumer protection laws, truth-in-advertising standards, sponsorship disclosures, and industry self-regulation. Debates commonly focus on misinformation, privacy, and the influence of advertising on behavior, especially among children and highly impressionable audiences. See also marketing, branding, media studies, and consumer protection.