Redmi

Redmi is a budget-focused smartphone brand owned by Xiaomi. Introduced in 2013 as a value-oriented line within Xiaomi, Redmi later developed into a sub-brand that operates alongside the company’s main product lines. Redmi devices are designed to offer strong price-to-performance, delivering essential smartphone features at accessible prices for emerging and price-conscious markets.

The Redmi lineup is best known for its Note series, which emphasizes larger displays and long battery life, and for its more compact budget phones bearing the Redmi branding. The K series has been used to highlight higher performance options within the Redmi family. Over time, Redmi has expanded beyond phones into other consumer electronics and smart devices as part of Xiaomi’s ecosystem.

Redmi devices are widely sold in markets such as India, Southeast Asia, and Europe, often through online channels and retail partners. The brand relies on a high-volume, low-margin strategy to reach price-sensitive customers, pairing competitive hardware with Xiaomi’s MIUI software. Production and distribution align with Xiaomi’s manufacturing network, with Redmi devices typically using midrange processors and large batteries to maximize value.

As a sub-brand of Xiaomi, Redmi shares resources and technology with Xiaomi’s broader product ecosystem but maintains its own identity focused on affordable devices. The brand has played a significant role in Xiaomi’s growth across multiple regions by expanding access to Android smartphones at lower prices.