RealReal
RealReal, officially The RealReal, Inc., is a United States–based online and brick-and-mortar marketplace for authenticated luxury consignment. The platform enables individuals to consign and buy high-end fashion, jewelry, watches, home decor, and art, with items authenticated by in-house specialists before listing for sale. Founded in 2011 by Julie Wainwright, the company is headquartered in San Francisco and operates across North America, with retail stores in major cities such as New York, Los Angeles, and San Francisco, alongside its online storefront.
Business model: consignors deliver items to The RealReal, which handles authentication, photography, cataloging, shipping, and sales.
Market position: The RealReal is a leading player in the luxury resale sector and competes with Vestiaire
Regulatory and corporate notes: The RealReal went public in June 2019, listing on the Nasdaq under the