Rapidconsumption
Rapidconsumption is a term used in consumer studies to describe a pattern where goods and services are adopted and discarded or upgraded at a high rate, producing short product lifecycles and rapid turnover. It involves swift decision making, high responsiveness to trends, and a preference for novelty in purchasing and use.
In practice, rapidconsumption appears across sectors such as fashion, electronics, and media. Fashion cycles push frequent
Several drivers sustain rapidconsumption. Marketing and advertising create perceived needs and social signaling around new items;
Impacts include greater resource use and waste, higher levels of e-waste, and environmental concerns. Socially, rapidconsumption
Responses include promoting durable design, repair and recycling initiatives, and policies toward sustainable or slow consumption.