Radiosoittoon

Radiosoittoon is a Finnish-language term meaning "into radio play" or "for radio airplay"; it is commonly used in Finland to describe when a recorded song is added to a radio station’s playlist and broadcast to listeners. The word is formed from radio and soitto (play), and appears in phrases such as "kappale pääsi radiosoittoon" ("the track got radio airplay").

In the music industry radiosoittoon signifies exposure and is often a key aim of promotional campaigns. Airplay can raise an artist’s profile, increase streaming and sales, and influence opportunities such as live bookings. Radio programmers select tracks based on station format, audience demographics, perceived hit potential, and relationships with labels or promoters; some stations also rely on listener requests and editorial playlists.

Playlists and rotation schedules determine how frequently a track is heard; high-rotation placement often correlates with greater commercial impact. Airplay is also monitored and reported for charts and royalties. In Finland, performance and broadcasting rights are administered by collective management organizations that track broadcasts and distribute royalties to composers, lyricists, performers, and producers.

The process of achieving radiosoittoon has evolved with digital distribution, social media, and streaming, which now interact with traditional radio promotion. While radio remains influential in many markets, its role varies by genre, audience age, and platform trends, and stations operate under national broadcasting regulations and editorial policies that shape their selection of material.