Pääotsikko

Pääotsikko is a Finnish term that refers to the main title or headline of a text, article, document, or webpage. It serves as the primary label for the content and is intended to attract attention while summarizing the subject matter.

Etymology and meaning: The word combines pää, meaning head or main, with otsikko, meaning title or heading. Together they denote the principal heading used to identify the entirety of the content.

Usage and placement: In print media, the pääotsikko appears at or near the top of a page and sets the tone for the article. On websites and in CMS environments, it is typically the first field entered for a page and is displayed prominently above the body text. The huvudpurpose is to convey the topic concisely and clearly for readers and search engines alike.

Relation to other headings: Pääotsikko is distinct from alaotsikko, the subheading that follows to provide additional detail or context. In many editorial styles, the pääotsikko is wider in scope, while alaotsikko narrows the focus.

Typography and style: Although conventions vary by publication, main headlines are usually rendered in larger type, and may be bold or emphasized through design rather than punctuation. Finnish editorial guidelines often adapt capitalization and punctuation to fit the publication’s style rules.

Examples of use: Pääotsikko: Ilmastonmuutos vaikuttaa suomalaisen metsätalouden tulevaisuuteen. Alaotsikko: Tutkimus kartoittaa vaikutuksia puukauppaan ja bioenergiaan.