Purpury

Purpury is a term used to describe a hue within the purple family that sits between purple and magenta. It is not a standardized color name in major color systems such as RGB, CMYK, or Pantone, but designers often use purpury to refer to a saturated purple with a distinctly pink undertone. The word is a blend of purple with the -y suffix common to color adjectives, and it has appeared in contemporary design discourse rather than formal color science.

Etymology and usage: The term emerged in the 21st century in digital design and art communities, where quick, informal color naming aids communication in palettes and mockups. Because purpury is not codified in color spaces, exact representations vary by device and context.

Characteristics: In digital color spaces, purpury is typically located in the purple-magenta region of the color wheel, around 290–320 degrees in hue, with high saturation and moderate lightness. It can be tuned toward pinker hues or deeper blues to create variants.

Applications and connotations: Purpury is used to convey creativity, luxury, or futuristic aesthetics in branding and media. It appears in fashion palettes and UI themes seeking a vivid yet refined look. When reproduced across devices, the perceived shade depends on display and calibration.

See also: Purple, Magenta, Violet, Color naming, Color space.