Programmführer
Programmführer is a German term formed from Programm (program) and Führer (leader/guide). In usage, it can refer to two related concepts: a person who guides or manages a program, and a document or guide that presents the program itself.
As a role, a Programmführer can be a person responsible for designing, coordinating, and overseeing a program.
As a document or resource, a Programmführer can describe the program in a scheduled guide or overview.
Notes on usage: the term combines “Programm” with “Führer,” which in modern German carries historical weight
See also: Programmdirektor, Programmleitung, Programmplan, Sendeplan.