Programatik

Programatik is a term used in several languages to describe anything relating to a program, plan, or automated process. In its broad sense, it denotes an approach structured by a predefined program or sequence of actions, whether executed by people or machines. The exact meaning varies with context.

In digital advertising, programmatic refers to the automated purchase and placement of digital ads through software and real-time bidding. This approach uses platforms such as demand-side platforms, supply-side platforms, ad exchanges, and data tools to buy media efficiently, target audiences, and measure outcomes, rather than relying on manual negotiation.

In politics and public policy, programmatic can describe a party platform or policy agenda that is organized around a formal program. Such usage emphasizes proposals that are mapped to a planned set of goals and actions.

In music and the arts, programmatic describes works designed to evoke specific ideas, stories, or scenes beyond pure abstraction. Program notes or accompanying explanations may describe the narrative or external content the work seeks to depict.

In computing and software development, programmatic actions are those performed by code rather than direct human input. Programmatic access or programmatic interfaces refer to methods for interacting with systems automatically via APIs and software tools.

As a cross-disciplinary term, programatik is context-dependent and often mirrors the meaning of the English word programmatic in the local linguistic and professional setting.