Prognoositav

Prognoositav is a predictive analytics platform developed by the Finnish technology company Novus Analytics. Launched in 2019, the platform uses machine learning algorithms to forecast market trends, consumer behavior and operational performance for businesses in finance, retail and manufacturing sectors. The system is built on a combination of supervised learning models, including gradient boosting and neural networks, and integrates data from internal enterprise sources, public statistics and proprietary market databases.

In practice, clients feed structured and unstructured data into Prognoositav’s cloud‑based interface. The platform automatically cleans and normalizes the data, then generates predictions expressed as probability distributions. Users can also specify scenario parameters, such as interest rate changes or supply‑chain disruptions, and evaluate potential outcomes through interactive dashboards. Customizable alerts notify stakeholders when projected metrics exceed predefined thresholds.

According to the company, Prognoositav is capable of processing terabytes of data per day, delivering results in real time with a latency of less than two seconds. The platform is compliant with European data protection regulations (GDPR) and offers end‑to‑end encryption for data at rest and in transit. In 2021, Prognoositav was selected by several public sector agencies in Scandinavia for forecasting public health and economic outcomes. The software is available as a SaaS offering on a subscription basis, with a free trial period for new customers.