Produktisation
Produktisation, anglicized as productization, is the process of turning a service, capability, or bespoke solution into a standardized, repeatable product. The goal is to codify tacit know-how, define a clear feature set, and enable scalable delivery, pricing, and support. It typically involves creating modular components, standardizing delivery playbooks, and establishing a predictable go-to-market model.
In practice, produktisation often affects professional services, IT and consulting, as well as software and managed
Benefits commonly associated with produktisation include greater scalability, improved margins through repeatable delivery, stronger forecastability, and
Key steps in the process include identifying repeatable services, defining a core feature set, designing packaging