Produktinformationstyring

Produktinformationstyring, or product information management (PIM), refers to the processes, governance structures, and software systems used to collect, organize, enrich, validate, and publish product data across sales channels. The objective is a single source of truth that supports consistent product information for e-commerce sites, catalogs, marketplaces, print materials, and partner integrations.

Key capabilities include a centralized repository with a flexible data model and taxonomy, management of attributes, product hierarchies and variants, digital assets, localization and translation workflows, and governance with versioning and auditing. PIM integrates with enterprise systems such as ERP, DAM, CMS, and commerce platforms, and can ingest feeds from suppliers to enrich data.

Publishing and channel readiness: PIM supports data syndication to multiple channels via structured exports or APIs, ensuring consistent content across webshops, mobile apps, catalogs, and point-of-sale systems. Benefits include reduced time-to-market, improved data quality, fewer manual errors, and better customer experiences, while supporting regulatory compliance across markets.

Implementation considerations: successful PIM projects require clear data governance, an appropriate data model and taxonomy, and a plan for sourcing data from ERP, suppliers, and catalogs. Deployment options include cloud and on-premise, with attention to scalability and multi-language support. Standards such as GS1 and ISO 8000 guide data quality and interoperability.