Produktin

Produktin is a standardized product information model used for organizing and exchanging data about goods across manufacturing, logistics, and retail sectors. It defines a common schema for product identifiers, names, descriptions, attributes, variants, pricing, availability, regulatory compliance, and media assets. By providing a single source of truth, produktin aims to improve interoperability among ERP systems, product information management platforms, marketplaces, and suppliers.

Origins and naming: The term emerged in the early 2020s within industry groups seeking interoperable product data. While there is no single governing body, produktin is referenced as a baseline in discussions of data exchange; some sources treat it as an acronym for Product Information Network, while others use it as a generic model.

Core structure: A produktin dataset typically includes core fields such as product identifier, name, category, description, attributes (color, size, material), variants, pricing, currency, stock status, supplier, origin, regulatory data, and media links (images, manuals, videos). It supports multilingual content and versioning.

Variants and extensions: The model supports optional extensions for sustainability data, certifications, product lifecycle information, or industry-specific attributes (electronics, cosmetics, food). Open formats and mappings to other standards (GS1, Schema.org, JSON-LD) facilitate integration.

Impact and governance: Produktin is used to improve catalog accuracy, search performance, and translation workflows, reducing manual data entry and errors. Governance tends to be collaborative, with updates published as versions. Critics caution that fragmentation could arise if multiple profiles endure.

See also: Product information management, GS1, Schema.org, PIM systems.