Productveiligh

Productveiligh is a neologism in the field of product management that describes a structured approach to managing and limiting the disclosure of unreleased product information. It refers to processes, policies, and controls designed to shield sensitive data from external audiences while allowing controlled internal circulation and selective external sharing. The term itself is not widely standardized and is used variably in industry discussions.

It typically involves information governance (defining what qualifies as sensitive), staging of disclosures (timelines and audiences), and protective measures (NDAs, secure communication channels, access controls). It also includes coordination across product, legal, communications, and security teams to align messaging with strategic objectives and regulatory requirements.

In practice, product veil practices appear during pre-launch periods such as beta testing, prototypes, or investor briefings. The aim is to minimize leakage, protect intellectual property, and manage market expectations. It is sometimes paired with other risk-management approaches like product secrecy or controlled disclosure frameworks.

Critics argue that excessive secrecy can impede collaboration, slow feedback loops, and reduce ecosystem engagement. The effectiveness depends on organizational culture, enforcement, and the quality of governance.

Related concepts include product secrecy, information governance, and controlled disclosure frameworks.