Productidee

Productidee is a term used in German-speaking and Dutch-speaking contexts to denote a proposed concept for a new product or a meaningful improvement to an existing one. It represents the seed of the product development process and is typically identified during early ideation and brainstorming sessions. A productidee aims to articulate the core problem to solve, the intended user group, and the main value proposition, along with a rough sense of key features and potential benefits.

In practice, a productidee is captured in a product brief or concept document and used to decide whether to pursue validation, prototyping, or a minimum viable product. It is evaluated for desirability, feasibility, and viability, with teams applying methods such as market sizing, competitive analysis, and technical feasibility studies to gauge potential return and risks. The idea often evolves through feedback from stakeholders and customers, narrowing toward a clear product concept, user stories, or MVP requirements.

Common sources of productidees include customer feedback, market research, technology trends, and internal innovation initiatives. Ideation methods such as design thinking, brainstorming, ethnographic research, and rapid prototyping help generate and refine ideas. While the term is most prevalent in German and Dutch discourse, it corresponds to the general concept of a product idea or product concept in broader product-management practice.