Prispunkter

Prispunkter, or price points, are specific prices at which a product or service is offered. They are planned levels used to position a product in a market, guide consumer perception of value, and manage revenue and profitability. Price points are informed by cost structure, competitive pricing, and expected willingness to pay, and may be adjusted across channels or over time.

Price points are typically set through pricing strategies such as cost-plus pricing, value-based pricing, or competition-based pricing. They often reflect psychological considerations, such as round numbers or charm prices (for example, 9.99) to influence perceived affordability. Businesses may design price ladders with multiple tiers to cover different customer segments, from economy to premium, enabling upselling and cross-selling.

Common typologies include premium, mid-range, and economy or entry-level points, as well as promotional or anchor prices attached to bundles or memberships. Effective use involves alignment with product assortment, branding, and distribution channels, and may employ dynamic pricing where points shift with demand, inventory, or seasonality.

Critics argue that an excessive focus on price points can erode perceived value, encourage discount-driven behavior, and lead to price wars. Proper management requires monitoring reference prices and elasticity, testing points, and ensuring that points reflect true value and cost constraints. Related concepts include price elasticity, reference price, price discrimination, tiered pricing, and psychological pricing.