PricingThat

PricingThat is a term used in business discourse to describe a pricing approach that integrates perceived customer value, price transparency, and data-driven optimization. The term is not part of a formal standard, but is used by pricing professionals and software vendors to describe a cohesive framework for setting and adjusting prices in real time or near real time.

Core concepts commonly associated with pricingthat include value-based pricing driven by benefits to the customer, transparent or easily explainable price structures, and dynamic pricing that responds to demand, inventory, and competitive conditions. Implementations often rely on analytics, experimentation, and governance to guard against inconsistent or unfair pricing.

Applications span multiple sectors, including software as a service, e-commerce, and services where customer value can be quantified and demanded elasticity is measurable. Practitioners may deploy tiered pricing, usage-based pricing, bundles, and time-limited offers as part of pricingthat strategies.

Critiques of pricingthat highlight potential risks such as customer distrust if price changes are perceived as opaque, regulatory scrutiny around price discrimination, and the complexity and data requirements of maintaining accurate models. Proponents argue that when applied with clear value propositions and consent, pricingthat can improve revenue and market fit.

See also: dynamic pricing, value-based pricing, price transparency.