Porosusanalüüs
Porosusanalüüs, more commonly known as crocodile analysis, is a metaphorical term used in business and strategy to describe a specific type of competitive analysis. It refers to the process of meticulously examining the strengths and weaknesses of competitors, often with a focus on identifying potential vulnerabilities or opportunities for attack. The term originates from the predatory nature of crocodiles, which are known for their patience, stealth, and decisive strikes.
In practice, porosusanalüüs involves a deep dive into a competitor's operations, market position, financial health, product
This type of analysis is often contrasted with more generalized SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.