PopTarts

Pop-Tarts are a brand of toaster pastries produced by Kellogg's. They consist of two rectangular pastry shells enclosing a sweet filling, with frosting or icing on the outer surface in many varieties. The pastries are packaged in sealed foil pouches that contain two pastries per sleeve and are designed to be heated before eating, though they can be consumed cold.

Introduced by Kellogg's in 1964, Pop-Tarts were marketed as a quick, convenient breakfast item. The name is a blend of 'pop' and 'toast,' reflecting the toasting step commonly used to prepare them. Since then Kellogg's has expanded the range with many flavors and formats.

Flavors include fruit varieties such as strawberry, blueberry, cherry, and raspberry, as well as non-fruit options like chocolate fudge and cinnamon. Varieties may be frosted or unfrosted, and seasonal or limited-edition flavors appear from time to time.

Pop-Tarts are widely sold in the United States and abroad, in grocery stores, convenience stores, and vending machines. They are a shelf-stable product that does not require refrigeration.

Nutritional information varies by flavor, but a typical single pastry contains roughly 180–210 calories and a relatively high amount of sugar. The Pop-Tarts brand is part of Kellogg Company's packaged foods portfolio.