Polaa

Polaa is a technology company headquartered in Krakow, Poland, that specializes in artificial‑intelligence‑driven content personalization and recommendation services for e‑commerce and digital publishing platforms. Founded in 2016 by Jan Kowalski and Małgorzata Nowak, Polaa entered the market with its flagship product, Polaa AI, which uses machine‑learning models to analyze user behavior and deliver dynamic product or content recommendations in real time. The platform is designed to integrate seamlessly with existing website infrastructures via API or plug‑in modules and is reported to boost average order value and time‑on‑site metrics for its clients.

In addition to recommendation engines, Polaa offers analytics dashboards that provide insights into conversion funnels, session segmentation, and content performance. The company claims that its data‑driven approach reduces bounce rates by up to 15 percent for subscription‑based news portals and increases click‑through rates for online retailers by similar margins, according to third‑party case studies published on the firm’s website. Polaa emphasizes compliance with European data protection regulations, providing transparent data‑usage policies and enabling end‑to‑end encryption for user information.

Polaa has raised seed funding in 2017 and a Series A round of €4 million in 2019, led by European venture capital firm InnovateEast. The company has expanded its team to over 60 employees and opened a regional office in Berlin in 2022. While Polaa remains a private entity, its technology has been referenced in a number of industry white papers, and representatives have spoken at conferences such as the European Digital Marketing Summit and Web Summit.