Pienryhmähaastatteluja
Pienryhmähaastatteluja, or small group interviews, are a qualitative research method where a facilitator engages a small group of participants, typically six to ten individuals, in a focused discussion on a particular topic. The goal is to elicit diverse perspectives, opinions, and experiences from the group members. The facilitator guides the conversation, posing open-ended questions and encouraging interaction among participants. This method is often used to explore complex issues, generate new ideas, or understand consumer attitudes and behaviors.
The strength of small group interviews lies in their ability to foster a dynamic exchange of ideas.
Small group interviews are commonly employed in market research, social science research, and program evaluation. They