Peruskäyttäjä

Peruskäyttäjä is a Finnish term that translates to "basic user" or "average user." It refers to an individual who uses technology, particularly computers and software, for everyday tasks without possessing advanced technical knowledge or skills. Peruskäyttäjät are the primary audience for most consumer-level technology products and services. Their needs and behaviors are a significant factor in the design and development of user-friendly interfaces and intuitive functionalities.

The term often implies a level of familiarity sufficient to perform common operations such as browsing the internet, sending emails, using word processing software, and managing files. They typically rely on pre-installed applications or readily available software and may not engage in complex programming, system administration, or troubleshooting beyond basic steps. The focus for a peruskäyttäjä is on achieving specific outcomes rather than understanding the underlying technical mechanisms.

In contrast to power users or experts, peruskäyttäjät generally do not customize their systems extensively or explore advanced features. Their interaction with technology is often driven by necessity or convenience for personal or professional purposes. Technology companies aim to create products and services that are accessible and easy to learn for this broad demographic, ensuring widespread adoption and usability. The concept of a peruskäyttäjä is fundamental in user experience (UX) design and marketing strategies.