Peruskonsepti

Peruskonsepti is a Finnish term used in product development and project planning to denote the core concept or baseline idea that underpins a project. It articulates the central user need, the target audience, the value proposition, and the basic feature set, providing a common reference point for all stakeholders.

As a planning tool, the peruskonsepti acts as a compass for design, development, and evaluation. It helps define scope, guide prioritization, and align decisions across teams. The concept stays close to the user problem while remaining abstract enough to accommodate iteration.

Creation typically occurs early in a project. It draws on user research, stakeholder input, and market context, and is often captured in a concise concept brief or one-page document. The brief outlines the user problem, the intended audience, the core benefits, the essential features, success criteria, and any key constraints or assumptions.

A peruskonsepti usually comprises several elements: the user problem, the target group, the value proposition, the core features, measurable success criteria, and an assumption log. It is designed to be tested and refined through quick prototyping, user feedback, and stakeholder reviews, feeding into more detailed product concepts or requirements later on.

Uses and applications span fields such as software development, education program design, and service design. Examples include a mobile app concept aimed at daily mental well-being or a digital literacy program emphasizing practical tasks for adults.

Limitations include the risk of being too generic or not updated as conditions change. Regular validation ensures the peruskonsepti remains relevant and actionable.

See also: konsepti, tuotekonsepti, product concept.