konsepti

Konsepti is a Finnish noun meaning concept, plan, or overarching idea. In everyday language it can refer to any abstract notion, but in professional contexts it usually denotes a coherent framework or proposal used to guide development, communication, or design.

Etymology and usage notes: The term is borrowed from Western languages and is related to the Latin conceptus and the English/French concept. The exact historical path into Finnish is not uniformly documented, but the sense centers on an organized idea that can be implemented or tested.

In practice, konsepti appears across several fields. In business and marketing, it describes a coherent plan for a product, service, or campaign, including target audience, value proposition, and execution. In design and architecture, it can denote the underlying design concept or theme. In media and events, a concept may define the program, tone, and audience experience. The word is commonly combined with other terms such as konseptisuunnittelu (concept development), konseptointi (concepting), and konseptin visualisointi (concept visualization).

Difference from related terms: Käsite refers more to an abstract notion or mental construct, while konsepti emphasizes a structured, communicable plan or proposal that can be acted upon and evaluated.

See also: käsite, konseptointi, konseptisuunnittelu.