Persoonille

Persoonille is a term that may appear in discussions of Finnish language play, branding, or informal writing. It is not listed in standard dictionaries and is not part of the official Finnish grammar. The form is formed by attaching the allative suffix -ille to a stem borrowed from the word persona (or a similar loanword), producing a sense of “to persons” or “for people.” In standard Finnish, the closest equivalents are ihmisille or henkilöille, depending on context. Because it is not widely recognized, its use tends to read as playful, provocative, or marketing-oriented and can confuse readers unfamiliar with coinage.

Origin and usage: The allative suffix -lle marks direction toward or for something. When applied to a borrowed or informal stem such as persona, the result persoonille signals a direct address to a broad audience. The construction is most commonly seen in ad copy, social media posts, or creative texts rather than in formal writing.

Examples: Persoonille suunnattu opas auttaa ymmärtämään uuden palvelun käyttöä. Tämä kampanja on suunnattu persoonille, jotka arvostavat kestävää kehitystä.

Notes: Because the form is nonstandard, writers should consider audience and style. In formal Finnish, preferred equivalents are ihmisille or henkilöille. Persoonille is best used with awareness of its informal or stylistic character and potential for ambiguity.