Perinteraction

Perinteraction is a term used in some industry discussions to describe a pricing or analytics approach that centers on individual user actions, or interactions, rather than on time, data volume, or aggregate metrics. The exact definition is not standardized, and its meaning can vary by context, but it generally refers to counting and valuing distinct user engagements with a product, service, or platform.

In practice, perinteraction can appear in pricing models or usage analytics. In a pricing context, it may mean charging for each recorded interaction, such as a click, tap, form submission, or other defined engagement, rather than billing by subscription, bandwidth, or flat fees. In analytics and product design, perinteraction describes measuring engagement at the level of discrete actions to assess how users interact with features, content, or interfaces. Some discussions compare perinteraction to related concepts like pay-per-use, pay-per-click, or cost-per-action, emphasizing the granularity of billing or measurement.

Implementation considerations include how an interaction is defined and counted, how to handle multi-step actions, and how to normalize data across devices and sessions. Challenges can arise from fraudulent or automated interactions, privacy concerns, and the need for transparent definitions so customers and users understand what they are being charged for or evaluated on.

Overall, perinteraction is a flexible, but informal, concept used to discuss action-based pricing and analytics, with definitions varying by vendor and use case. See also pay-per-use, pay-per-click, and cost per action.