PegaSystems

Pegasystems Inc., known as Pega, is an American software company that develops software for customer relationship management, business process management, and digital process automation. Its flagship Pega Platform is a model-driven, low-code development environment designed to help enterprises build and run applications with capabilities for case management, workflow, customer engagement, decisioning, and automation. The company markets modules for customer service, marketing, sales, and operations and emphasizes AI-powered decisioning and real-time analytics as part of its platform.

Founded in 1983 by Alan Trefler in Cambridge, Massachusetts, Pegasystems began by delivering enterprise BPM and CRM solutions to large organizations. Over time, it expanded into cloud-based offerings and mobile capabilities; in 2013 it acquired Antenna Software to bolster mobile CRM capabilities and later branded its software suite as Pega Infinity to reflect an integrated, multi-channel platform.

Pega's architecture centers on a single model-driven repository from which business rules, processes, and user interfaces are generated. This enables rapid development with a focus on case management (case-centric processes) rather than discrete tasks. The platform also supports integration with external systems, AI-driven decisioning, and partnerships for robotic process automation.

Pega serves industries including financial services, healthcare, insurance, telecommunications, manufacturing, and the public sector. The company maintains a global presence with offices around the world and is headquartered in Cambridge, Massachusetts. It is a publicly traded company that markets its software to organizations seeking digital transformation through streamlined customer engagement and operational automation.