Peajuhtideni
Peajuhtideni is a term that appears in Estonian-language discussions to describe a hypothetical approach to leadership and organizational decision-making that foregrounds cognitive science and neuroscience insights. It is not part of standard dictionaries or formal theory, and its usage is sporadic, typically found in blog posts, opinion pieces, or exploratory papers rather than peer-reviewed research. As a neologism, it signals an interest in aligning management practices with how the human brain processes information, makes decisions, and manages attention and stress.
The word is generally treated as a compound built from pea (head) and juht (leader) with a
In practice, peajuhtideni is used to discuss topics such as decision-making under uncertainty, reducing cognitive overload