Partnerbetreuung
Partnerbetreuung, also known as partner support or channel management, refers to the set of activities undertaken by a company to nurture, manage, and assist its business partners. These partners can include resellers, distributors, affiliates, strategic alliances, or any other entities that collaborate with the company to achieve mutual business objectives. The primary goal of partnerbetreuung is to ensure that partners are successful, which in turn drives sales, market reach, and customer satisfaction for the originating company.
Key aspects of partnerbetreuung often involve providing partners with the necessary resources, training, and support to
Effective partnerbetreuung can lead to increased partner loyalty, improved sales performance, and a stronger competitive position.