PRSSA

PRSSA, or the Public Relations Student Society of America, is a national student organization focused on preparing its members for careers in public relations and strategic communications. It serves as the student affiliate of the Public Relations Society of America (PRSA) and operates through a network of local chapters at colleges and universities. The organization aims to promote professional development, ethical practice, and strong industry networks among students.

Local chapters organize meetings, portfolio reviews, guest lectures, informational interviews, and internships, while the national body provides governance, guidelines, training resources, scholarships, and access to national conferences and mentorship programs. Members benefit from networking opportunities with PRSA professionals, career resources, and discounts on education and events.

Key activities include a national conference, regional events, webinars, and competitions that emphasize media relations, crisis communication, digital strategy, and ethical standards. The organization also runs mentorship programs pairing students with PRSA professionals and offers scholarships to support education and experiential learning.

PRSSA emphasizes professional preparation, ethical standards, and service to the community, seeking to foster leadership and lifelong commitment to the public relations field. While it began as a student counterpart to PRSA, it operates independently under PRSA-affiliated guidelines with a shared focus on advancing the practice and study of public relations.

See also Public Relations Society of America, public relations, student organizations.