PESTELelemzést

PESTELelemzést, often referred to as PESTEL analysis, is a strategic framework used by organizations to identify and analyze external factors that can impact their operations and decision-making. The acronym PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal. Each of these categories represents a distinct area of external influence that a business must consider.

The Political aspect examines government policies, political stability, and trade regulations. Economic factors include economic growth, inflation, interest rates, and exchange rates. Social factors encompass demographics, cultural trends, consumer attitudes, and lifestyle changes. Technological factors relate to innovation, automation, and research and development. Environmental factors consider issues such as climate change, pollution, and sustainability. Finally, Legal factors involve laws and regulations related to employment, consumer protection, and health and safety.

By systematically evaluating these six areas, businesses can gain a comprehensive understanding of the opportunities and threats present in their operating environment. This analysis helps in formulating effective strategies, mitigating risks, and adapting to changes. PESTEL analysis is a dynamic tool, and it is recommended to be revisited periodically to ensure strategic relevance in a constantly evolving business landscape. It is often used in conjunction with other strategic tools like SWOT analysis.