PANTONEvärien

Pantonevärien, often referred to as Pantone colors, is a proprietary color matching system developed and maintained by Pantone Inc. It is a standardized color reproduction system used across a wide range of industries, including printing, fashion, textiles, and product design. The primary purpose of the Pantone Matching System (PMS) is to ensure color consistency and accuracy when reproducing colors in different media or by different manufacturers.

The system works by assigning a unique numerical code to each specific color. These codes, along with descriptive names, allow designers and printers to communicate and select colors with a high degree of precision. Instead of relying on subjective descriptions or potentially inconsistent CMYK or RGB values, specifying a Pantone color provides a universal reference point. This is particularly crucial in applications where brand identity is paramount, such as logos and packaging, where the exact shade of color is critical.

Pantone offers a vast library of colors, categorized into various guides and fan decks, such as the Pantone Solid Coated and Solid Uncoated guides, which are fundamental tools for graphic designers. These guides allow users to visualize the exact appearance of a color on different paper types. Beyond solid colors, Pantone also develops specialty color systems, including metallics, pastels, and neons, further expanding the possibilities for color selection. The system's influence extends to its annual declaration of the "Color of the Year," which often sets trends in design and fashion for the upcoming year.