Overchoice

Overchoice, also known as the paradox of choice, describes the psychological phenomenon where having too many options can lead to decision paralysis, dissatisfaction, and ultimately a worse outcome than if fewer options were available. This concept was popularized by psychologist Barry Schwartz in his 2004 book, "The Paradox of Choice—Why More Is Less."

The core idea is that while some choice is generally good and empowering, an excessive number of choices can overwhelm our cognitive abilities. This can manifest in several ways. Firstly, the sheer effort required to evaluate and compare numerous options can be exhausting, leading individuals to avoid making a decision altogether. Secondly, even if a decision is made, the abundance of alternatives can increase regret. A person might second-guess their choice, wondering if a different option would have been superior, thus diminishing their satisfaction with the chosen item.

Overchoice is prevalent in modern consumer societies, evident in supermarkets with hundreds of cereal brands, online retailers with vast product selections, and streaming services offering thousands of movies and shows. The expectation that more choice leads to greater happiness is challenged by this phenomenon, suggesting that a curated or limited selection can sometimes be more beneficial for well-being and decision-making efficiency. Strategies to mitigate overchoice include simplifying options, setting clear criteria, and accepting "good enough" rather than striving for the absolute perfect choice.