OnlineMetriken

OnlineMetriken refers to a set of quantitative indicators used to measure the performance and user interactions with online services, including websites, mobile apps, and other digital interfaces. They provide insight into reach, engagement, conversion, and quality of experience.

Data are collected through client-side tagging, server logs, app analytics SDKs, and privacy-compliant tracking. Common metrics include sessions/visits, unique users, page views, time on site, bounce rate, click-through rate, conversions, revenue, cart abandonment, retention, and cohort analyses. Data may be anonymized or pseudonymized to support privacy requirements.

Effective use of OnlineMetriken relies on standardized event taxonomies, consistent naming, and attribution models. Data processing typically involves collection, cleaning, normalization, aggregation, and visualization. Governance aspects cover data quality, access controls, documentation, and compliance with laws such as GDPR or CCPA.

Typical applications include performance benchmarking, marketing optimization, product analytics, UX research, and feature prioritization. They help teams assess funnel performance, identify drop-offs, and measure impact of changes.

Challenges include data fragmentation across platforms, sampling, bot traffic, attribution complexity, latency, and evolving privacy regulations. The term often reflects a German-language heritage, but is used broadly in digital analytics to describe online measurement.

See also digital analytics, web analytics, product analytics, and event tracking.