Omvärldskartläggning

Omvärldskartläggning, often translated as environmental scanning or external environment analysis, is a systematic process used by organizations to identify, monitor, and analyze the external factors that could potentially impact their operations, strategies, and future success. This process involves gathering information from a wide range of sources to understand the prevailing trends, opportunities, and threats within the organization's operating context.

The purpose of omvärldskartläggning is to provide a comprehensive understanding of the external landscape. This includes economic conditions, technological advancements, social and cultural shifts, political and legal regulations, environmental concerns, and competitive dynamics. By regularly conducting this analysis, organizations can anticipate changes, adapt their strategies proactively, and make more informed decisions.

Key components of omvärldskartläggning often include identifying relevant trends, assessing their potential impact, and evaluating the organization's readiness to respond. This can involve various analytical frameworks such as PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis, SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, or scenario planning. The information gathered helps in strategic planning, risk management, innovation, and identifying new market opportunities. Ultimately, effective omvärldskartläggning enables organizations to navigate complexity and maintain a competitive advantage.