Oförledande

Oförledande is a Swedish adjective formed by adding the negating prefix o- to förledande, which means misleading. The literal sense is “not misleading,” i.e., non-misleading. In Swedish, the term is used mainly in formal or regulatory language to describe information, statements, or materials that are intended to be accurate and do not aim to deceive the audience. It signals a commitment to transparency and factual presentation rather than persuasive manipulation.

Etymology and form: The word derives from the verb förleda, meaning to mislead, together with the participle form förledande (misleading). The prefix o- negates the meaning, producing oförledande, which is then applied to nouns or phrases describing communication, advertising, or claims.

Usage: Oförledande is relatively uncommon in everyday speech and more typical in policy documents, compliance guidelines, advertising codes, and discussions of ethics in communication. It can modify nouns such as information, reklam, eller påståenden to denote that they are not intended to mislead.

Examples:

- Reklamen måste vara oförledande och tydligt märkt som reklam.

- Organisationen hävdade att deras kommunikation var oförledande och baserad på fakta.

- I utvärderingen analyserades flera källor för att avgöra om informationen var oförledande.

See also: förledande, vilseledande, reklametik, kommunikationsetik.